We are in a fully digital world and the best way to express ideas through social networks are diverse, hence a great question arises in the minds of many. Why is TikTok the social network of the moment? In order to answer, we must go back to its origins.
Before being TikTok as many know today, it used to be called Musical.ly an app that gets to squeeze the video format to the fullest. The concept was born with a mixture of 2 social networks that take advantage of the video format; Vine and Snapchat .
The Musical.ly app was created in 2014 thanks to some entrepreneurs of Chinese origin; Luyu Yang and Alex Zhu. The idea they conceived was the acceptance that the Snapchat platform had had in the technological ecosystem of young people.
It was at the end of 2017 that the ByteDance Tecnology company could acquire Musical.ly for the amount of 850 million euros and they automatically changed its name to TikTok .
This being clearly an evolution of what the Instagram stories format is , but the big difference (and what many like) is that it allows you to choose a song and place it in the background.
The business of buying followers has turned into a premier league for entrepreneurs to pick. That also really amazing.
WHY HAS TIKTOK GAINED GROUND AND IS THE SOCIAL NETWORK OF THE MOMENT?
Going into the subject a bit, it should be noted that the application will have a series of functions and characteristics with which it will be able to create quality recordings.
TOOLS AND FUNCTIONALITIES:
The TikTok app is going to make available a set of tools that can be used to create videos. These include, for example:
As if that were not enough, it comes to offer various options such as the predicted augmented reality of functions that put artificial intelligence to good use . In this way, the tiktoker or influencer will be able to create both an original and a creative product.
EASE OF GAINING FOLLOWERS
Tiktok is the social network of the moment precisely because when uploading content to the platform, it is somehow interesting . Getting to receive a large number of interactions with other users.
In turn, it can generate comments that will encourage others to share the content and be part of the viralization that in the end is what everyone wants.
This may be possible thanks to the algorithm that TikTok has and that identifies the browsing history in order to show you more content of interest.
TIKTOK IS THE SOCIAL NETWORK OF THE MOMENT BECAUSE IT ENTERTAINS
The creators are going to upload their videos because it is something simple, this is partly due to the functions that the app has. In the same way, entertainment is present for both the user and the influencer or tiktoker .
- Among its other features you can find the following:
- Designed for young people who want to create content.
- Create short videos and express a thought or message.
- Synchronization in both rhythm, technology and effects.
- It has facial recognition.
OPINIONS ON WHY TIKTOK IS THE CURRENT SOCIAL NETWORK ON THE RISE
It has become one of the most downloaded applications in recent days because it usually generates an effect similar to an “obsession” among young people.
Its popularity has increased briefly, so much so has its rise that various writers and analysts belonging to Generation Z have turned to comment on it. These are their corresponding views:
HEALTHY FUN THAT GRABS YOU
It is easy to see how interaction with the same application leads you to want more than what it offers . Just by creating an account and watching the videos you spend more and more time, especially in this time of pandemic. In turn, the fact of the songs that are trending, and with their catchy melodies and rhythms, you keep part of your mind active .
The best part is that no one has to take it seriously , you can record yourself dancing, putting on makeup or just doing something that amuses you and being able to share it, interact with other users, makes it even better.
YOU CAN ENJOY TIKTOK THE SOCIAL NETWORK WITHOUT HAVING A PROPER ACCOUNT
One of the key factors that TikTok has is that its content can be shared on other platforms and social networks. Just check and watch the videos from Instagram, Facebook even Twitter .
All of these can be mined from videos that were created with the TikTok platform. And of course, it can be widely noticed due to its watermark and user name. One of its positive aspects, it maintains contact and interaction in a direct way with friends.
A DIFFERENT WAY OF INTERACTING AND GENERATING CONTENT
If you love to dance, TikTok is definitely the platform for you. Because everyone goes into a routine and it’s amazing how people encourage others to learn. In turn, there are TikTok videos that can be treated as comedy.
The creativity of people is impressive and it is precisely that: They are people and it is incredible that you can enjoy and laugh with a few seconds , that is why it is a social network that is usually addictive.
And these are the opinions and reasons why TikTok is the social network of the moment, just take a look and understand many factors. In addition to this, if you want to make yourself known on digital platforms and create content, TikTok is your best option.